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Gower Publishing Ltd.
Wey Court East
Union Road
T: 01252 736600
F: 01252 736736
W: Business & Management Book Publishers

Photo 1: The Strategic Alliance Handbook

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The Strategic Alliance Handbook

Date: 13/11/2014

By: Sue White

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation's alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.

‘At last, the one book which accelerates an Alliance program between companies using a common methodology. Creates an aurora between Alliance partners where each has the desire to work together delivering exceptional joint propositions. This book will be utilised by Canon worldwide.’ - Frank Steggall, Canon UK and Ireland

‘This book takes a comprehensive and critical view of alliance best practices and presents a structured and practical system for both analysis and intervention. Importantly, it has been thoroughly road-tested through Mike Nevin's vast experience of assisting companies to improve their partnering capabilities. A key strength is its applicability across different industry sectors. A must for any serious partnership professional!’ - Peter Thurlby, Principal Consultant, Phase7

Trade Link: Read Chapter 1 'Alliance Success Factors' here.

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